If you buy a watch on eBay, for example, you might buy from a private owner or a small business specializing in used watches. Although “gray market” may sound like a pejorative term, the term also applies to online marketplaces such as eBay. Some people refer to G2A as a gray market website because most of the merchants are not game developers or authorized resellers. G2A earns money primarily from payment processing and value-added services. G2A doesn’t sell products it facilitates the sales. G2A provides the commerce platform and payment processing for sellers who want to offer digital goods. G2A is an online marketplace that works similarly to eBay or the Amazon Marketplace. Buying a G2A loot box gives you a chance to win a game for well below its normal price. G2A also attracts traffic with promotional products such as loot boxes. Much of G2A’s popularity comes from the fact that the website’s prices for game keys are among the lowest anywhere.
According to, G2A is in the top 1,000 most popular websites in the world. It is similar to the popular marketplace CDKeys. G2A is an online marketplace connecting buyers to sellers of game keys and digital assets such as 3-D models and Steam skins. If you enjoy playing computer games, it’s likely that you’ve heard of G2A.
